There is no single right length, but each format has a range where retention and reach tend to hold. Pick a format for a recommended runtime and the reasoning behind it.
For most channels, 8–15 minutes balances retention with the ability to run mid-roll ads. The real rule: make it as long as the story earns and no longer.
Roughly 15–34 seconds, with a strong hook in the first second and a clean loop. Shorter clips tend to complete and re-watch more, which boosts reach.
The length of the song, typically 3–4 minutes. Add a 15–30 second vertical teaser for release-day promotion across Reels, TikTok and Shorts.
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