The Directory · People

The People

The talent behind the work — 96 verified, digitally-loud Pakistani creatives with portfolios you can actually see. Directors, cinematographers, editors and colourists, music producers, photographers, designers and the cinematic creators redefining Pakistani video.

Director & Cinematographer

Filmmaker-cinematographer behind Pakistan's biggest blockbuster, The Legend of Maula Jatt, and Waar.

Asim Raza

Karachi
Director

Veteran TVC and music-video director turned feature filmmaker, founder of The Vision Factory.

Jami

Karachi
Director

Pioneering music-video and ad-film director, founder of Azad Film Company; his feature Moor was Pakistan’s Oscar entry.

Director

Award-winning feature director known for satirical comedies made with Filmwala Pictures.

Director

Filmmaker-actor known for arthouse cinema and acclaimed TV dramas, founder of Khoosat Films.

Kamal Khan

Karachi
Director

Director of Laal Kabootar and the most-watched Coke Studio video of all time, 'Pasoori'.

Mo Azmi

Karachi
Cinematographer

DOP behind award-winning Oscar-submission films, now also shooting international series in the UK/US/Dubai.

Ahsan Raza

Karachi
Cinematographer

Cinematographer behind the globally viral 'Pasoori' music video and numerous high-profile TVCs and music videos.

Director & Cinematographer

Director/cinematographer who has handled production for Coke Studio Pakistan and shoots commercials, music videos and docs.

Cinematographer

Documentary cinematographer who shot Academy and Emmy Award-winning films by Sharmeen Obaid-Chinoy.

Cinematographer

Veteran cinematographer and owner of Key Light, known for feature film work and mentoring younger DOPs.

Cinematographer

ARRI-certified DOP and founder of Xpose Films who moved from wedding photography to feature-film cinematography.

Waqas Qazi

Karachi
Colorist

Senior colorist and founder of Qazi & Co., internationally known for grading work for Prime Video, Adidas and The Weeknd.

Laraib Atta

London (from Mianwali)
VFX Artist

VFX compositor recognised as one of the first and youngest Pakistani women in Hollywood visual effects.

VFX Artist

Visual effects artist on multiple Academy Award-winning Best Visual Effects films.

VFX Artist

The first Pakistani employed in Hollywood visual effects (1996), an animator/VFX artist and academic.

VFX Artist & Director

Filmmaker who began as a 3D character animator and VFX lead before directing feature films.

Maheen Zia

Karachi
Film Editor

Documentary filmmaker and film editor who teaches at the University of Karachi and co-founded the KaraFilm Festival.

Xulfi

Lahore
Producer & Composer

Entity Paradigm composer who became producer of Coke Studio Pakistan (S14+) and runs Giraffe Pakistan.

Rohail Hyatt

Islamabad
Producer & Composer

Vital Signs founder and pioneer of Pakistani pop-rock who created Coke Studio Pakistan.

Producer & Songwriter

Singer-songwriter-producer and youngest-ever Coke Studio associate producer (S14); Forbes 30 Under 30 Asia.

Jokhay

Karachi
Hip-Hop Producer

Hip-hop producer and primary beatmaker for the duo Young Stunners since 2012.

Talal Qureshi

Islamabad
Producer

Electronica producer known for genre-blending work with Hasan Raheem, Faris Shafi and Atif Aslam.

Rovalio

Islamabad
Producer

In-demand hip-hop and R&B producer from Gilgit known for left-field beats for Pakistan's new wave.

Fashion & Art Photographer

Veteran fashion and art photographer, radio host and Nikon brand ambassador who has shot many of the country’s biggest stars.

Mobeen Ansari

Islamabad
Portrait & Documentary Photographer

NCA-trained photographer, photojournalist and filmmaker known for portraits of iconic Pakistanis.

Documentary & Portrait Photographer

Photographer specialising in street, documentary and portraiture; work held in the Museum of Fine Arts, Houston.

Documentary Photographer

Freelance photojournalist best known as the creator of the 'Humans of Karachi' project.

Photojournalist

Independent photojournalist with nearly two decades on women's issues, humanitarian crises and climate.

Travel & Documentary Photographer

Travel and documentary photographer and filmmaker whose photojournalism has appeared in international publications.

Samya Arif

Karachi
Illustrator & Art Director

Illustrator and designer whose vivid work has appeared in The New York Times, BBC and a Coldplay music video (via Taxi Fabric).

Illustrator & Designer

Fulbright/RIT-trained illustrator and former Ogilvy Lahore art director known for feminist work and #womeninpublicspaces.

Sana Nasir

Karachi
Illustrator & Art Director

Award-winning illustrator and art director across music, festivals and activism, drawing on folklore and mythology.

Illustrator & Animator

Illustrator and animator whose bold, hijab-wearing female characters went viral after Instagram featured her work.

Omar Gilani

Peshawar
Concept Artist & Illustrator

Engineer-turned-concept artist known for his 'Pakistan+' series imagining a sci-fi South Asia, exhibited internationally.

Artist & Fashion Designer

Parsons-trained artist and fashion designer (Forbes 30 Under 30 Asia) creating sculptural body-cast garments.

Mooroo

Lahore
Filmmaker & Vlogger

Taimoor Salahuddin — US-film-school-trained filmmaker-musician whose channel pioneered cinematic, philosophical Pakistani vlogging.

Filmmaker & Vlogger

Self-taught filmmaker credited with pioneering cinematic vlogging in Pakistan — vlogs that feel like short documentaries.

Travel Filmmaker

Abrar Hassan — German-Pakistani motorcycle traveller documenting long-haul rides across 90+ countries with documentary-level visuals.

Talha Ahad

Islamabad
Documentary Filmmaker

Documentary filmmaker and founder of The Centrum Media (TCM), producing cinematic long-form documentary journalism on YouTube.

Video Essayist

Minahil Temur — digital journalist and engineer making crisply produced explainer/video-essay content on science, tech and culture.

Travel Filmmaker

Motorcycle travel creator documenting long cross-continental rides (including Pakistan-to-Japan) with immersive cinematography.

On this list — or should be?

The Directory is a living, verified map of Pakistan's creative-production industry. If your studio or work belongs here, or a detail needs fixing, tell us — and if you need a shoot planned or footage edited, Studio432 can help.

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